Have you ever got deeply disappointed buying the exclusive dress for a special occasion but it wasn’t that unique ?

You have been saving money especially for that, for a while, to allow yourself this rare piece to experience extraordinary feeling and emotion on that day, to feel special and beautiful. 

Finally, you did that complicated decision to buy this exclusive dress.
 

The special day came, you felt yourself terrific and had so many positive expectations towards the upcoming event. But during the event, you suddenly saw another beautiful lady wearing the same dress. 

Oh, no… I know that harsh feeling.  I know exactly what you felt!

I’ve been myself so many times in this awkward situation, where “the unique dress” is not that unique anymore… It´s such an awful feeling. 

I felt so miserable and disappointed, I wanted to disappear from the event.  This unique & special piece lost its extraordinary value just in counted seconds and the most terrible part was- I felt so bad about my decision. I felt I did a mistake buying that expensive dress. I regretted it so much…

That’s why, being a designer, for me it’s very important to create  garments as limited editions only To maintain the uniqueness.

Moreover, I do highly recommend to personalize your items and to create your unique piece/-s. 

With deep love & in the name of beauty,
 

– Julia Aiste –

Creative Director, Designer & Founder

Julia Aiste Luxury Design